… beyond the numbers.

Approachable People

Personable people, enthusiastic about your business, who use non-technical language to support you.

Cloud Technology

Maximising technology efficiencies, and up to date data, to help you make better decisions.

Fixed Price

Transparent pricing and payment plans, agreed upfront with no hidden surprises.

Free Consultation

We love to meet new people, learn all about them, and help bring their plans to fruition.

About Us

Welcome to ‘Fruition Accountancy’, a new name for an established Accountancy Practice set up by Nick Warden in 2010.

Fruition are an entrepreneurial Accountancy and Taxation Practice whose passion is to see their clients become successful both personally and in their chosen industries.

With two strategically placed offices in Stratford-upon-Avon & Lichfield, the team are able to service all parts of the West Midlands and further afield.

The offices are headed up by Michelle Vincent & John Moore, who met in 2008, and who together with a Senior team of qualified and experienced accountants and advisors, are able to go beyond the numbers and bring your plans to fruition.

How Can We Help You?

Our clients rely on us to assist them with a wide range of services, from day-to-day back office support and performance measurement, through to statutory accountancy compliance and tax planning. How can we help you?

Fruition Accountancy logo

Fruition Accountancy

Preparing your annual statutory accounts and tax returns in a timely fashion so you can plan ahead.

Fruition Audit logo

Fruition Audit

Carrying out on-site audit for small and medium sized businesses and groups, including Solicitor, Financial Services and Charity specialist sectors.

Fruition Bookkeeping logo

Fruition Bookkeeping

Dealing with the day-to-day bookkeeping, VAT returns and management accounts, using cloud technology, so you can focus your time on running your business.

Fruition Payroll logo

Fruition Payroll

Processing your payroll, RTI submissions, and helping you fulfil your auto-enrolment pension obligations.

Fruition Tax Planning logo

Fruition Tax Planning

Planning tax efficient strategies to maximise your wealth at various stages of your life, from setting up a new business to succession planning.


As a client-focused practice, we measure our success by how our clients view us. Here are just a few examples…

excellent knowledge

“John has advised and helped with the set-up of our group of companies. John’s technical knowledge is excellent and the same can be said for the team John has built around him. The companies were all set up quickly and the on-going support we have received from questions we have had has been excellent. We will be using John on an on-going basis to help us with our personal and commercial accounting needs.”

Greg Palethorpe
Owner, Belmont Regency Ltd

invaluable guidance

“I’ve known John since 2003, he is a consummate professional. More interested in giving the right accountancy advice than billing for his time!

The advice you get form John is always tailored with your business in mind. His entrepreneurial instincts for what you need when you need it are second to none. He helps business large and small, is always there for you when you have a question with the back-up of his team who are equally diligent and on the ball.

Thanks for your guidance and advice over the last 16 years it has been invaluable and much appreciated. Thanks very much.”

Matthew Chapman
Director, Vocal Group

reasonable fees

“Setting up a new business, I found the staff friendly and helpful and their fees were very reasonable. Will certainly continue to use them and I am happy to recommend their services.”

Mike Packham
Emhar Limited

efficient and speedy

“Michelle Vincent and the team at Fruition Accountancy (formerly HCB Accountants) have been our business (and personal) accountants since 2014. We have been delighted with them. They have been helpful and pro-active in streamlining our accountancy (with workable suggestions and knowledge which has proven invaluable). They have gone above and beyond assisting with queries, and are approachable, efficient and speedy with responses. We wouldn’t hesitate to recommend them.”

Emma Wilson
Director, Bardello Solihull Ltd

in safe hands

“Huge thank you to John and the team at Fruition Accountancy. After 20 years with the same accountant, it was somewhat of an adjustment to work with someone new and what a wonderful experience it has been. I have felt in safe hands throughout and very much appreciate that they were able to find savings and offer new advice.

John and the team were very patient and nothing was too much trouble. If I am in business for another 20 years I very much hope it will be with Fruition Accountancy by my side.

Thank you once again to John and the team at Fruition Accountancy.”

Owner, ES Research

Meet the Senior Team

Our team of 27 are knowledgeable, approachable and, most importantly, enthusiastic about our clients. Here are few of the senior team you might like to say hello to…

John Moore FCCA


The Connoisseur for the Entrepreneur. John’s belief is ‘if you are successful, we are successful’. He has a passion to see his clients succeed and will come up with strategies and ideas to help you make your business a success. Responsible for client service delivery, he is often found in a client’s Board Room helping them direct their business.

Michelle Vincent FCCA


The Driving Force. Michelle is a ‘make-it-happen’ person. Responsible for the firm’s Audit provision and client service delivery, she enjoys assisting businesses in achieving their growth aims, including our own!

Richard Leighton

Associate Director

Special Projects. From Business Plans to obtaining finance to troubleshooting, Richard loves to get involved in a project with experience gained from both sides of the accountancy fence, both in Practice and Industry. Responsible for client service delivery, he is your virtual FD, helping you grapple with the challenges of your business.

Steve Tipton

Practice Manager

The Controller. Steve keeps us all in check, with his eye for detail and super organisation. From a Financial Services and Pension background, he loves to roll his sleeves up to support the success of the team and clients alike.

Emma Poland ACA

Senior Tax Manager

Tax Specialist. Nabbed from a big 4 player, Emma deals with high level tax planning to ensure our clients maximise the wealth they take home from their businesses.

Julian Benfield FCCA

Senior Accounts & Tax Manager

All-rounder. Responsible for client service delivery, Julian deals with every aspect of his clients from managing their accountancy needs to assisting them with their personal tax affairs.

Matt Penney FCA

Outsourcing Manager

Industry Guru. With an industry Management Accountant background, Matt deals with clients that outsource their day-to-day accounting function to us, from bookkeeping through to management accounts and performance measurement.

Gareth Payne

Outsourcing Manager

Tech enthusiast. Gareth loves a spreadsheet, or a bit of software that makes dealing with the numbers look easy. He enjoys working with clients using cloud technology to help them manage the performance of their businesses.

Hannah Johnson

Accounts Manager

Accounting Hawk. With a keen eye for detail, Hannah loves to help clients and ensures a high standard of accuracy and compliance of their statutory accounts and corporation tax obligations.

Join our Team

As a growing practice we are always interested in meeting talented people, so if you feel you would be a good fit for our team, please email hello@fruitionaccountancy.co.uk with the subject heading “Aspirations to Fruition” and tell us how you would like to bring you career aspirations to fruition by joining our team.

Why work for Fruition?

At Fruition Accountancy, we really are ‘beyond the numbers’. We are passionate about PEOPLE. That’s our people and the people that we are proud to call clients. After all, businesses and success are driven by great people.

Our People:

Enjoy spending time with their families and on their hobbies.
Enjoy working flexibly with clients, in the office or at home.
Like to be helpful to colleagues and clients.
Value feeling appreciated.
Thrive working in a team with a variety of skillsets.
Enjoy learning new skills and developing existing ones.
Value being empowered to make decisions and have their opinions listened too.

Are interested in our clients’ businesses and want to make a difference.
Like to use technology that is helpful.
Are given positive re-enforcement to achieve greatness.
Enjoy a friendly, fun environment.
Want the best for each other.
Regularly spend social time together.
Are given personal development opportunities.
Receive a competitive remuneration package.

What our staff say about working for Fruition:

Since working for Fruition, John, Michelle and the rest of the senior management team have been extremely supportive and a pleasure to work under. They really know how to look after their staff providing a safe and enjoyable work environment day in, day out. – Jordan

I’ve worked for John & Michelle for many years & hope to do so for many more. The support they give both professionally and personally is great and hard to find in an employer. They lead by example with their hard work and enthusiasm, ensuring both clients and the team are happy. – Sarah-Louise

I have been working at Fruition for 7 years this year and I can genuinely say I really enjoy coming to work! We are by no means a group of ‘typical accountants’ so, even though we work hard to reach deadlines for our clients, we have such a fun atmosphere in the office. I have a very busy personal life with competing horses, training gun dogs and a flock of sheep but the amazing flexibility we receive as staff means that I can always fit everything in. John and Michelle are the most incredibly supportive individuals and have even been to competitions all the way in the Cotswolds just to support me. There is really no one else I would rather work for! – Sophie

I started at Fruition over 3 years ago and haven’t looked back. We all work hard, but the staff look out for each other and it’s a really friendly place to work. Working arrangements are very flexible and I can honestly say that it’s the only place I have ever worked at where my personal achievements outside of the office are genuinely supported. I would highly recommend working for Fruition! – Philippa

Fruition is a company that inspires me. It’s forward-thinking, has a culture of co-operation and is by far the best accountancy practice I have ever worked for. – Paul

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Get In Touch

Do you like what you see? If you would like to know more, please get in touch.

Stratford-upon-Avon Office

Lichfield Office