… beyond the numbers.

Approachable People

Personable people, enthusiastic about your business, who use non-technical language to support you.

Cloud Technology

Maximising technology efficiencies, and up to date data, to help you make better decisions.

Fixed Price

Transparent pricing and payment plans, agreed upfront with no hidden surprises.

Free Consultation

We love to meet new people, learn all about them, and help bring their plans to fruition.

About Us

Welcome to ‘Fruition Accountancy’, a new name for an established Accountancy Practice set up by Nick Warden in 2010.

Fruition are an entrepreneurial Accountancy and Taxation Practice whose passion is to see their clients become successful both personally and in their chosen industries.

With two strategically placed offices in Stratford-upon-Avon & Lichfield, the team are able to service all parts of the West Midlands and further afield.

The offices are headed up by Michelle Vincent & John Moore, who met in 2008, and who together with a Senior team of qualified and experienced accountants and advisors, are able to go beyond the numbers and bring your plans to fruition.

How Can We Help You?

Our clients rely on us to assist them with a wide range of services, from day-to-day back office support and performance measurement, through to statutory accountancy compliance and tax planning. How can we help you?

Fruition Accountancy logo

Fruition Accountancy

Preparing your annual statutory accounts and tax returns in a timely fashion so you can plan ahead.

Fruition Audit logo

Fruition Audit

Carrying out on-site audit for small and medium sized businesses and groups, including Solicitor, Financial Services and Charity specialist sectors.

Fruition Bookkeeping logo

Fruition Bookkeeping

Dealing with the day-to-day bookkeeping, VAT returns and management accounts, using cloud technology, so you can focus your time on running your business.

Fruition Payroll logo

Fruition Payroll

Processing your payroll, RTI submissions, and helping you fulfil your auto-enrolment pension obligations.

Fruition Tax Planning logo

Fruition Tax Planning

Planning tax efficient strategies to maximise your wealth at various stages of your life, from setting up a new business to succession planning.


As a client-focused practice, we measure our success by how our clients view us. Here are just a few examples…

fantastic services

“I have worked with John for many years and he has always provided an excellent range of services from the normal requirement of the accounting and tax returns which has saved the business a lot of unnecessary costs and creating efficient accounting procedures. Most of all the continual support with the setting up of new businesses and the acquisition of an existing business. John’s creative “can do” and “anything is possible” attitude has always spurred me on to make a success. The monthly meetings for all of my companies are always very productive which keep both myself and our finance department on our toes. I have always thought that the pricing structure has always been very reasonable and definitely value for money. I look forward to many more years working together and I would have no hesitation in recommending Fruition to any clients or business associates requiring accounting and business structuring services.

Thank you for the fantastic services you provide.”

Spencer Turner
Managing Director, Approved Shopfitting & Interiors Limited

excellent knowledge

“John has advised and helped with the set-up of our group of companies. John’s technical knowledge is excellent and the same can be said for the team John has built around him. The companies were all set up quickly and the on-going support we have received from questions we have had has been excellent. We will be using John on an on-going basis to help us with our personal and commercial accounting needs.”

Greg Palethorpe
Owner, Belmont Regency Ltd

super people

“John provided an exceptional and professional reliable service while helping us set up a new company. If you are looking for an accountancy firm that is efficient, knowledgeable and above all super people to deal with then Fruition is the ideal solution.

It’s so refreshing to have a firm just as excited about your new business venture as much as we are. We very much look forward to our continued journey with you.”

Caroline Dobson
Owner, The Business Launch Academy

invaluable guidance

“I’ve known John since 2003, he is a consummate professional. More interested in giving the right accountancy advice than billing for his time!

The advice you get form John is always tailored with your business in mind. His entrepreneurial instincts for what you need when you need it are second to none. He helps business large and small, is always there for you when you have a question with the back-up of his team who are equally diligent and on the ball.

Thanks for your guidance and advice over the last 16 years it has been invaluable and much appreciated. Thanks very much.”

Matthew Chapman
Director, Vocal Group

key advisors

“Over the last 4 years we have been very well supported by Richard Leighton, Sophie Hoskins, Georgina Jones and Emma Poland, both in terms of dealing with the usual day-to-day accounting, tax, payroll and FCA compliance, but also in going that extra mile introducing further support services that have proved very beneficial to the business. We very much see Fruition as one of our key advisors.”

David Johnston
Managing Director, BEAM Insurance Solutions

advanced technology

“Arkade Property changed accountants, last year, to HCB Accountants and we have been impressed with their responsiveness and attention to detail. They operate modern techniques using advanced technology, which means we always have access to necessary financial information which, in turn, makes the running of our business so much easier. Our primary contact is Richard Leighton who is knowledgeable, friendly and efficient and we look forward to working with Fruition Accountancy in the future.”

Andrew Kay
Director, Arkade Property

reasonable fees

“Setting up a new business, I found the staff friendly and helpful and their fees were very reasonable. Will certainly continue to use them and I am happy to recommend their services.”

Mike Packham
Emhar Limited

efficient and speedy

“Michelle Vincent and the team at Fruition Accountancy (formerly HCB Accountants) have been our business (and personal) accountants since 2014. We have been delighted with them. They have been helpful and pro-active in streamlining our accountancy (with workable suggestions and knowledge which has proven invaluable). They have gone above and beyond assisting with queries, and are approachable, efficient and speedy with responses. We wouldn’t hesitate to recommend them.”

Emma Wilson
Director, Bardello Solihull Ltd

Meet the Senior Team

Our team of 27 are knowledgeable, approachable and, most importantly, enthusiastic about our clients. Here are few of the senior team you might like to say hello to…

John Moore FCCA


The Connoisseur for the Entrepreneur. John’s belief is ‘if you are successful, we are successful’. He has a passion to see his clients succeed and will come up with strategies and ideas to help you make your business a success. Responsible for client service delivery, he is often found in a client’s Board Room helping them direct their business.

Michelle Vincent FCCA


The Driving Force. Michelle is a ‘make-it-happen’ person. Responsible for the firm’s Audit provision and client service delivery, she enjoys assisting businesses in achieving their growth aims, including our own!

Richard Leighton

Associate Director

Special Projects. From Business Plans to obtaining finance to troubleshooting, Richard loves to get involved in a project with experience gained from both sides of the accountancy fence, both in Practice and Industry. Responsible for client service delivery, he is your virtual FD, helping you grapple with the challenges of your business.

Steve Tipton

Practice Manager

The Controller. Steve keeps us all in check, with his eye for detail and super organisation. From a Financial Services and Pension background, he loves to roll his sleeves up to support the success of the team and clients alike.

Emma Poland ACA

Senior Tax Manager

Tax Specialist. Nabbed from a big 4 player, Emma deals with high level tax planning to ensure our clients maximise the wealth they take home from their businesses.

Julian Benfield FCCA

Senior Accounts & Tax Manager

All-rounder. Responsible for client service delivery, Julian deals with every aspect of his clients from managing their accountancy needs to assisting them with their personal tax affairs.

Becky Ashcroft FCA

Accounts & Audit Manager

Lover of audit, Becky is keen to understand what drives your business and the controls in place to manage it. She also assists clients meet their year-end accounts and corporation tax statutory obligations.

Matt Penney FCA

Outsourcing Manager

Industry Guru. With an industry Management Accountant background, Matt deals with clients that outsource their day-to-day accounting function to us, from bookkeeping through to management accounts and performance measurement.

Gareth Payne

Outsourcing Manager

Tech enthusiast. Gareth loves a spreadsheet, or a bit of software that makes dealing with the numbers look easy. He enjoys working with clients using cloud technology to help them manage the performance of their businesses.

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Get In Touch

Do you like what you see? If you would like to know more, please get in touch.

Stratford-upon-Avon Office

Lichfield Office